At sh77, your personal data is treated with the same care we put into every part of the platform. This Privacy Policy explains exactly what information sh77 collects, why we collect it, how we use it, and the rights you have as a Filipino player.
Six core principles that guide how sh77 handles every piece of personal information entrusted to us by Filipino players.
Every connection to sh77 — from the moment you land on the site to the moment you log out — is protected by industry-standard SSL/TLS encryption. Your login credentials, payment details, and personal information are never transmitted in plain text.
sh77 does not sell, rent, or trade your personal information to third-party marketers. Your data is used solely to operate the platform, process your transactions, and improve your experience as a player. That is it — no exceptions.
sh77 collects only the data that is genuinely necessary for the purposes stated in this policy. We do not collect data speculatively or hold it longer than required. Every data point has a defined purpose and a defined retention period.
Access to player data within sh77 is restricted on a need-to-know basis. Only authorised personnel — such as customer support agents handling your query or compliance officers conducting required checks — can access your personal information.
sh77 believes you have the right to know exactly what data we hold about you and why. This Privacy Policy is written in plain, readable English — not buried in legal jargon — so every Filipino player can understand how their information is handled.
sh77 respects your right to access, correct, and request deletion of your personal data. Requests are handled promptly by our dedicated support team. You are always in control of your information — and sh77 makes it straightforward to exercise that control.
sh77 ("we," "us," or "our") is committed to protecting the privacy and personal data of every player who uses the sh77 platform (the "Platform"). This Privacy Policy describes how sh77 collects, uses, stores, shares, and protects personal information in connection with your use of the Platform, including the sh77 website, mobile interface, and all related services.
This policy applies to all registered and unregistered users of the sh77 Platform, with particular relevance to players based in the Philippines. By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.
This Privacy Policy should be read alongside the sh77 Terms & Conditions, which govern your use of the Platform as a whole. In the event of any conflict between this policy and the Terms & Conditions on a privacy matter, this Privacy Policy shall prevail.
For the purposes of applicable data protection legislation, sh77 is the data controller responsible for the personal information collected through the Platform. As data controller, sh77 determines the purposes and means of processing your personal data and is accountable for ensuring that such processing is carried out lawfully, fairly, and transparently.
If you have any questions about how sh77 processes your personal data, or if you wish to exercise any of your data rights, you may contact the sh77 Data Protection team using the contact details provided in Section 13 of this policy.
sh77 collects the following categories of personal data from players:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, government ID number, nationality | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address | Registration & account updates |
| Financial Data | GCash number, PayMaya account, BPI/BDO/Metrobank account details, transaction history | Deposits, withdrawals & KYC |
| Technical Data | IP address, device type, browser type, operating system, session timestamps | Automatically on each visit |
| Usage Data | Games played, bet amounts, win/loss history, session duration, bonus usage | During active gameplay |
| Communications Data | Support chat transcripts, email correspondence, feedback submissions | When you contact sh77 support |
| Verification Data | Copies of government-issued IDs, selfies for liveness checks, proof of address documents | KYC & AML compliance checks |
sh77 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by law or regulation and with your explicit consent.
The majority of personal data sh77 holds is provided directly by you during the registration process, when completing identity verification, when making deposits or withdrawals, or when communicating with our customer support team. You are responsible for ensuring that all information you provide to sh77 is accurate and up to date.
When you access the sh77 Platform, certain technical and usage data is collected automatically through cookies, web beacons, and similar tracking technologies. This includes your IP address, device identifiers, browser configuration, and details of your interactions with the Platform. See Section 10 for full details on our cookie practices.
sh77 may receive personal data about you from third-party sources in limited circumstances, including:
sh77 processes your personal data for the following purposes and on the following legal bases:
sh77 shares personal data with carefully selected third-party service providers who assist in operating the Platform. These include payment processors, identity verification providers, cloud hosting services, customer support software providers, and analytics platforms. All service providers are contractually bound to process your data only on sh77's instructions and to maintain appropriate security standards.
sh77 may disclose your personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable Philippine law or by a valid legal order. sh77 will notify you of such disclosures where legally permitted to do so.
In the event of a merger, acquisition, or sale of all or part of sh77's business, your personal data may be transferred to the acquiring entity as part of that transaction. sh77 will notify affected players prior to any such transfer and ensure that the receiving entity is bound by privacy obligations no less protective than those in this policy.
sh77 does not sell, rent, or otherwise commercially exploit your personal data to third-party advertisers or data brokers. Your information is not a product at sh77.
sh77 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. The following general retention periods apply:
When personal data is no longer required, sh77 securely deletes or anonymises it in accordance with industry best practices.
sh77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
As a player on the sh77 Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact sh77 support using the details in Section 13. sh77 will respond to all valid requests within thirty (30) days.
Request a copy of the personal data sh77 holds about you.
Request correction of inaccurate or incomplete personal data.
Request deletion of your data where it is no longer necessary or lawfully held.
Request that sh77 limit how your data is used in certain circumstances.
Receive your data in a structured, machine-readable format for transfer elsewhere.
Object to processing based on legitimate interests, including direct marketing.
Please note that some rights are subject to limitations where sh77 has overriding legal obligations — for example, sh77 cannot delete transaction records that are required to be retained under Philippine AML regulations, even upon request.
Cookies are small text files placed on your device when you visit the sh77 Platform. They allow sh77 to recognise your device, remember your preferences, and collect information about how you use the Platform.
You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the sh77 Platform. Strictly necessary cookies cannot be disabled as they are required for the Platform to operate securely.
The sh77 Platform is strictly intended for individuals who are at least 21 years of age, in accordance with Philippine gambling regulations. sh77 does not knowingly collect personal data from individuals under the age of 21.
During registration, sh77 requires players to confirm that they meet the minimum age requirement. sh77 also conducts identity verification checks to confirm the age of players before permitting access to real-money gaming features.
If sh77 becomes aware that personal data has been collected from a person under the age of 21, that account will be suspended immediately, all associated data will be reviewed, and the matter will be handled in accordance with applicable law. If you believe a minor has registered on the sh77 Platform, please contact our support team immediately.
sh77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform features. When material changes are made, sh77 will notify registered players via email or through a prominent notice on the Platform prior to the changes taking effect.
The effective date of the current version of this Privacy Policy is displayed at the top of this page. We encourage you to review this policy periodically to stay informed about how sh77 protects your personal information. Your continued use of the Platform following the publication of any changes constitutes your acceptance of the updated policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the way sh77 handles your personal data, please contact our Data Protection team. We aim to respond to all privacy-related enquiries within five (5) business days.
Email: [email protected]
If you are not satisfied with sh77's response to your privacy concern, you have the right to lodge a complaint with the relevant data protection authority in the Philippines. sh77 takes all privacy complaints seriously and will cooperate fully with any regulatory investigation.
For questions about responsible gaming, please visit our Responsible Gaming page. For general platform questions, visit our FAQ page.
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